Instagram adapting ‘Likes’ feature.

Instagram is testing a change to the ‘Likes’ feature. In Canada, viewers will still be able to ‘like’ an image, but only the owner of the photo will be able to see the count. A spokesman from Instagram has stated, “we want your followers to focus on the photos and videos you share, not how many likes they get.”

My most popular post on Instagram, though far from my personal favourite.

Don’t Chase ‘Likes’.

Stating ‘don’t chase likes’, is the flavour of the decade, although we all do it. A high ‘like count’ provides a mini shot of adrenalin. Ultimately however, ‘likes’ mean very little. I would trade 10,000 Instagram likes, for an individual to enjoy an image enough to actually make a purchase! Secondly, constructive feedback on a photo is more useful than a like. Maybe hiding the count will shift the the pressure towards increasing followers? Unfortunately a high follower count is now seen as a measure of success, as recently evidenced with Cannon dropping one of their Ambassadors for not having enough followers.

A winner on Instagram, as everyone likes chicken! (Apologies to my vegetarian friends)

Like ‘Farms’

Obviously we have to spare a thought for all those businesses that offer 1000 likes for $10 (made be real people – will they be out of a job?). Unfortunately, these leaches of society will still create mythical follower counts, and post bland comments designed to fit any photo. This phenomena has recently been explored by Trey Ratcliff, with his book ‘Under the Influence – How to Fake Your Way into Getting Rich on Instagram‘, where he explores the artificial world of social media. We know people are not as they portray themselves online, but are we aware of the extent individuals will go to creating artificial perspectives of themselves?


Here at, success is not measured by likes and followers. I just enjoy putting forth high quality content. So if you like this article, please ‘Like’ and ‘Follow’. Did I mention I was on Instagram?

That’s all for today folks. Keep Clicking, Chris

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